2023 Toyota Prius Prime Problems, Recalls & Reliability
Verdict
BestComplaint Index
14/100
#7 most-complained of 8 Prius Prime years
Based on NHTSA complaints per model-year, not a reliability rating. Methodology
The 2023 Toyota Prius Prime ranks 7th out of 8 model years with a Complaint Index of 14, earning a Best verdict. NHTSA lists 6 complaints and 4 recalls, with no crashes, fires, injuries, or deaths reported.
- Complaints
- 6
- Recalls
- 4
- Crashes / fires
- 0 / 0
- Injuries / deaths
- 0 / 0
- NHTSA overall rating
- 5 / 5 ★
- EPA combined MPG
- 50
- 51.5 city / 49 hwy
Top 2023 Toyota Prius Prime problems
NHTSA owner complaints by component group. Groups with 15+ complaints have their own page.
- Electrical System4 (67%)
- Transmission & Powertrain2 (33%)
- Structure & Body1 (17%)
- Suspension, Wheels & Tires1 (17%)
What owners report
- Low-beam headlights fail to adequately illuminate the roadside at 40 MPH, casting shadows along the road edge.
- The power hatch door sometimes fails to close when the power button is pressed, leaving the hatch open.
- Owners report rear camber arriving out of factory specification, leading to rapid inner tire tread wear and reports of tire blowout risk.
- The 12V battery loses power unexpectedly and the car will not start, even when the battery tests as fully charged at the dealership.
- Owners describe a Plug-In Charge Control ECU that fails to enter sleep mode while charging or resting, causing continuous parasitic drain on the 12V battery.
2023 Toyota Prius Prime recalls
4 NHTSA recall campaigns list this model year.
- NHTSA 26V049000Jan 28, 2026Electrical System141,286 vehicles
Electrical system:wiring:switches/knobs/buttons
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2023-2024 Prius Prime, 2023-2026 Prius, and 2025-2026 Prius Plug-in Hybrid vehicles. Water may enter the rear door switch and cause a short circuit, allowing an unlocked rear door to open unexpectedly.
Risk: A door that unexpectedly opens while the vehicle is moving increases the risk of injury.
Remedy: Dealers will modify the rear door switch circuits, free of charge. Owner letters were mailed July 13, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 26TB03 and 26TA03. This recall expands and replaces NHTSA recall number 24V274. Vehicles repaired under the previous recall will need to have the new remedy performed.
- NHTSA 25V744000Oct 30, 2025Collision Avoidance & Cameras1,024,407 vehicles
Back over prevention:display function
Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2022-2026 Toyota, Lexus, and Subaru Solterra vehicles equipped with a Panoramic View Monitor (PVM) system. Please see the recall report for a complete list of models. A software error may cause the rearview camera to freeze or display a blank screen when the vehicle is in reverse. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) number 111, "Rear Visibility."
Risk: A rearview camera that fails to display an image can reduce the driver's view behind the vehicle, increasing the risk of a crash.
Remedy: Dealers will update the parking assist software, free of charge. Owner letters were mailed January 2, 2026. Owners may contact Toyota's customer service at 1-800-331-4331. Toyota's numbers for this recall are 25TB13 and 25LB06. Subaru's number for this recall is WRE25.
- NHTSA 24V548000Jul 23, 2024Other33,848 vehicles
Equipment:other:labels
Gulf States Toyota, Inc. (GST) is recalling certain Toyota 2023 GR Supra, 2024 4 Runner, Corolla, Grand Highlander, Grand Highlander Hybrid, Land Cruiser Hybrid, Tacoma, Tacoma Hybrid, 2023-2024 BZ4X, Corolla Cross Hybrid, GR Corolla, GR86, Highlander, Highlander Hybrid, Prius, Prius Prime, Sequoia Hybrid, Tundra, Tundra Hybrid, Venza Hybrid, 2023-2025 Crown, and 2025 Camry Hybrid vehicles equipped with GST accessories. The load carrying capacity modification label may display inaccurate added weight values. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard number 110, "Tire Selection and Rims."
Risk: A vehicle with an incorrect maximum capacity weight value may be overloaded, which can increase the risk of a crash.
Remedy: GST will mail new labels to owners, free of charge. Owner notification letters were mailed September 16, 2024. Owners may contact GST customer service at 1-800-444-1074. GST's number for this recall is 24R2.
2023 Toyota Prius Prime fuel economy and fuel cost
- City
- 51.5 MPG
- Highway
- 49 MPG
- Combined
- 50 MPG
- Annual fuel cost (EPA)
- $1,300
- 15,000 mi/yr
- Fuel
- Regular Gas and Electricity
- Current regular gas
- $4.32/gal
- national avg.
EPA figures; median across configurations of this model year. Estimate your own cost with the fuel cost calculator.
2023 compared with other Prius Prime years
Frequently asked questions
- Is the 2023 Toyota Prius Prime reliable?
- Based on NHTSA owner complaints and recalls, the 2023 Prius Prime has a Complaint Index of 14 and ranks 7th of 8 model years, giving it a Best verdict relative to other Prius Prime years.
- What problems does the 2023 Toyota Prius Prime have?
- NHTSA lists 6 complaints, with the Electrical System accounting for 4 of them (67%), followed by Transmission & Powertrain issues. The median mileage at failure for electrical complaints was 9,176 miles.
- Does the 2023 Toyota Prius Prime have any recalls?
- Yes, NHTSA lists 4 recalls, including two related to the electrical system involving water intrusion into the rear door switch, plus a camera software recall and a labeling recall. None are do-not-drive recalls.
- How does the 2023 Prius Prime compare to other years?
- The 2023 model has a Complaint Index of 14, lower than the 2017 (100), 2018 (57), 2021 (71), and 2024 (86) model years, making it one of the better years in the lineup.
- What is the fuel economy of the 2023 Toyota Prius Prime?
- EPA rates the 2023 Prius Prime at 50 mpg combined (51.5 city / 49 highway), with an estimated annual fuel cost of $1,300.